Previous Article Next Article Traditional managers are driving companies out of business, sparking a needfor a new approach, according to Harvard Business School professor ClaytonChristensen. He said recruitment and development are key to creating the entrepreneurialapproach companies now need. The trends give personnel managers a pivotal role, but Christensen added,”The HR function is not doing its job – it has to help managers hirepeople with the skills to start up businesses.” Christensen told the Hay HR conference in Florence that in industries suchas cars and computing, large firms chasing upmarket customers have lost out tonew companies they had dismissed as too downmarket. The chances of converting a large established business to compete withlow-cost entrants are “zero”, he added, which is why computer chipmaker Intel set up a separate company to produce the Celeron processor. Related posts:No related photos. HR key to hiring new breed of managersOn 30 May 2001 in Personnel Today Comments are closed.