British Gas hits a bum note with David Bowie Twitter tribute

first_img@CobboldMassive Hi, see where you’re coming from but this was genuinely just something that was important to Paul. Sorry for any offence ^LP— British Gas Help (@BritishGasHelp) January 10, 2017 @BritishGasHelp “, time flys don’t it”That’s really bad taste. I’m shocked a business account has written that.— Ted (@tedreally) January 10, 2017 It comes after a US company was forced to delete this ‘tacky’ Carrie Fisher tribute. 10 of the most brilliant customer service exchanges ever seen on Twitter @BritishGasHelp Go home British Gas Help, you’re drunk.— Miranda Athanasiou (@Mirandalife) January 10, 2017 Some quoted Bowie songs  Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. A British Gas Twitter tribute to David Bowie backfired after social media users criticised the company for using the anniversary of his death for self-promotion.The energy company’s dedicated customer service account @BritishGasHelp tweeted using the hashtag #RIPDB. British Gas apologised for any offence caused in a confusing Twitter exchange Some suggested the tweet was in ‘bad taste’ Other also criticised the tweet  @habbyhatter Hi Richard, which department is your complaint with? Thanks, Waz— British Gas Help (@BritishGasHelp) January 10, 2017 Here’s the tweet that sparked an online backlash British Gas Help  @teletextpage152 we’re pretty fond of Paul too. Thanks for the support ^Georgie— British Gas Help (@BritishGasHelp) January 10, 2017 Another tweeted it was “a brazen attempt to hijack [the] hashtag”center_img Morning all. A year today we lost a pop icon David Bowie, time flys don’t it? We’re here till 10pm if you need anything. Thanks, Paul #RipDB— British Gas Help (@BritishGasHelp) January 10, 2017 @BritishGasHelp You’ve done NOTHING WRONG! In fact what you did was nice.— jon ronson (@jonronson) January 10, 2017 Hey, David Bowie meant so much to me. I didn’t mean to offend anyone & I only wanted to pay tribute to a master songwriter & true icon ^Paul— British Gas Help (@BritishGasHelp) January 10, 2017 @BritishGasHelp Paul you’re the man! Don’t let them get you down x— Adam McGibbon (@AdamMcGibbon) January 10, 2017 But others loved the tweet @BritishGasHelp my boiler isn’t working right. It seems to be under pressure….— Grumpy Bloke (@GotTheUmp) January 10, 2017 @BritishGasHelp A really brazen attempt to hijack a Hashtag that has nothing to do with your business. Paul – you should be ashamed— GrumpyMcGrumpface (@grumpyoldchris) January 10, 2017 The tweet from British Gas Help Credit:Twitter  @BritishGasHelp Paul, can’t believe people have an issue with this. You keep doing you✨ 👌🏻— Em Sheldon (@emshelx) January 10, 2017 Paul later explained he “didn’t mean to offend anyone” @BritishGasHelp It was a reply to your post. Can’t you tell it was a reply?— Ted (@tedreally) January 10, 2017 @Waldmeisterei Sometimes we kick off the shift with something relevant – yesterday was FA Cup. Sorry if this one caused any offence ^Laura— British Gas Help (@BritishGasHelp) January 10, 2017 @Waldmeisterei Hi Kat, we have a couple & this one is for customers who need our help & advice. Cheers, Claire— British Gas Help (@BritishGasHelp) January 10, 2017last_img read more